When a customer walks into Rivals Barbershop, they are surrounded by North Carolina college basketball
Why Does Your Nose Do This
With context from fragrance expert Leila Zagwolsky, CEO and Co-Founder of LUXSB - Luxury Scent Box

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We played around with multiple ideas and angles before settling, but since the brand came to life as adult use sales started to come online, we also knew we would be up against new regulations